SEO trends in 2019
Search Engine Optimization Trends in 2019
Search Engine Optimization keeps evolving every year. Some changes in SEO could be considered revolutionary, while others are small changes that do not have a very large effect.
Nonetheless, considering that optimizing websites becomes slightly harder each year, it is always good to know about the changes that arise to give you just a little bit of an edge. Here are some of the SEO trends that would continue to influence the industry in 2019.
Mobile versions are a must-have. Most search engines have already implemented this feature in their algorithms. Web developers have already shifted slightly to “mobile-first” approach and if you don’t have a mobile version of your website yet I would suggest you do it ASAP.
Site speed is another trend that will continue to be on the rise. It became a major focus in 2018 and predicted to be more so in 2019. Fortunately covering the basics of page speed optimisation is not too difficult. This includes minimizing your styles and scripts, using CSS sprites, etc.
On the other hand, if you want to squeeze the most out of website speed you would need to think about the efficiency of the code. Additionally the capabilities of your web host can play a major factor. Hop in an online chat with your provider and ask about their speed.
There are also some cool things that may become important in 2019.
For example, the evolution of machine learning used in search engines. The most famous one is, of course, the RankBrain from Google.
Other cool things that would influence the SEO are voice searches and local optimization. With more and more queries coming from mobile devices it was inevitable that more and more queries would become the voice inputs. When we “ask” our phones to search for something we usually use different words than when we are typing. That will definitely become an interesting thing to pay attention to.
Local optimization might become a primary focus for some businesses. Local businesses would most likely switch their focus from being the number 1 in the search results to being the number 1 in the search results for a particular area.
Search algorithms are evolving to produce the most relevant results for individual users. The users are getting the closest results to them or in the area in question.
Although no one can say what the actual changes in search algorithms would be (unless you are Google), these trends would likely be something to pay attention in the year to come.
If you feel like I’ve left any out leave a comment bellow. I would also love to hear your opinion on my predictions. Have you had any experience with search engine optimization? Let’s chat.
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