Why you should invest in SEO

Investing in Search Engine Optimization

After you’ve created your site you’d definitely like for people to find you in the bottomless ocean of the Internet. That is exactly what SEO is for! SEO stands for Search Engine Optimization and its main purpose is bringing your site to the top of the search engines. You want to write a description of your business into Google and see your business on the first page? Well, you’ll have to spend some time on SEO to get that.

The first step to do that is to create a semantic core for your site. A semantic core is basically a list of keywords that describe what your website does the best. Keywords are words or phrases people type into the search engine when they are looking for something. For example, “driving school new york” and things like that.

There are services on the Internet to help you get the idea what people are looking for. Then you should choose the key searches for every page of your website and put the keywords you’ve grouped for that search into the content of the page.

Other important steps are checking the <title> tags on your pages, especially the first couple of words, as they too have a great impact on the position in the search results. Also, you should write a description for the page using the tag <description>. Those would be the snippets for the search engine.

Additionally, don’t forget to create the robots and sitemap files. They help the search engine to go through your website and pick the pages to show in the search results.

There are several other tricks any SEO specialist would know; like how to correctly use the top-level heading, image names, and descriptions. However, there are two things that grew in importance not that long ago. Those are the page’s loading speed and its mobile design. The future is here and now those two things have become extremely important in getting your site to the first page of any search engine.

Lastly, a major factor search engines take into account is time. If you have implemented the tips given above, give it some time. So don’t worry if it doesn’t happen overnight. Most popular engines need time to crawl through your site.

We offer Search Engine Optimization services here at Easy Dzyne to help if these tips haven’t produced the results you wanted. Feel free to shoot us an email and we’ll be happy to work with you. As usual, if you believe that we’ve left out any important tip let us know in the comments below.